Users will be able to use the Sony Music catalog on the Chinese application.3 months ago, Trump initiated an executive order to ban the app TikTok in U.S

TikTok and Sony Music have signed a partnership together! Their association will allow users of the platform to use music from Sony artists to make their videos.

Among these artists, we can mention Celine Dion, Michael Jackson, Mariah Carey, Elvis Presley or Beyoncé.

In addition, the firm indicated in a press release dated November 2 that this partnership will allow more customization and creativity for users of the Chinese application. It will also allow artists to find new opportunities and ways to interact with their fans.

READ ALSO: TikTok takes Trump to court over his ban in the US

This partnership is not only interesting for the users of the application, who now have access to a large music catalog to customize their videos, but also for Sony and TikTok.

In particular, the Chinese firm will be able to attract new users while offering a better experience on its platform, while the Japanese giant will increase its notoriety among a large audience.

“Short video clips have become an exciting part of the music ecosystem and contribute to the overall growth of the industry,” said Dennis Kooker, President of U.S. Sales for Sony Music.

Source: Journal Du Geek

Darrell Bowen
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