Users will be able to use the Sony Music catalog on the Chinese application.3 months ago, Trump initiated an executive order to ban the app TikTok in U.S
Among these artists, we can mention Celine Dion, Michael Jackson, Mariah Carey, Elvis Presley or Beyoncé.
In addition, the firm indicated in a press release dated November 2 that this partnership will allow more customization and creativity for users of the Chinese application. It will also allow artists to find new opportunities and ways to interact with their fans.
In particular, the Chinese firm will be able to attract new users while offering a better experience on its platform, while the Japanese giant will increase its notoriety among a large audience.
“Short video clips have become an exciting part of the music ecosystem and contribute to the overall growth of the industry,” said Dennis Kooker, President of U.S. Sales for Sony Music.
Source: Journal Du Geek