After e.l.f. Cosmetics announced that it will be launching a lifestyle beauty brand in collaboration with the multiple Grammy Award-winner, the beauty YouTuber James Charles made a snide remark at the famously no-makeup advocate

Alicia Keys /James Charles

The 21-year-old YouTuber went on Twitter on Thursday, August 6 to say he was sorry for a tweet he posted referring to the 39-year-old singer’s new lifestyle beauty brand.


“Yesterday, I posted a sub-tweet about how I thought some celebrities shouldn’t launch make-up lines. It was about @aliciakeys,” wrote the social media celebrity. “A few years ago, she announced that she wouldn’t be wearing makeup anymore, so I was embarrassed because many celebrities enter the beauty space as a money grab without any real passion and then leave.

James then admitted to deleting the tweet a few minutes later because “it’s childish to indirectly tweet someone” and because he is “not the keeper of the makeup”.

“Anyone should be able to secure their bag and it’s not up to me to decide which brands people should or shouldn’t support,” he continued.

He also noted that he was glad he deleted the message because, after reading further, he learned that Keys’ beauty line is for skin care.

“That was my mistake and I should have read more before tweeting because literally, who better to talk about keeping your skin clear without makeup? James added. “Regardless of my intent with my tweet, it ended up being a micro-aggression against someone I respect, so to @aliciakeys I owe a direct apology – I’m sorry. It wasn’t my job to monitor this industry. I can’t wait to support and try products, and I know the brand will be worth a billion in a few years. «

Source: meaww / Twitter

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